Tourism Business Administration Essay Example | Topics and Well Written Essays - 2250 words

Tourism Business Administration - Essay Example Being a very sensitive issue it attracts media attention very easily and consequences often include fatalities and serious injuries. Thus a crisis management scheme is very essential and should be organized and ready to be called upon at any instant. (Fall, 238-250) The crisis management team has to be properly structured and organized in order to operate efficiently. Generally a senior manager is assigned the role of the initial contact who is to be the first person to be contacted in emergency situations. He acts as the head of the crisis management team and oversees the operations of the sub teams. The Media Team acts as the face of the effected organization during crisis periods. It handles all media contacts, interviews and press releases. It constantly monitors the activity of the press and stay in touch with them. It maintains a log of situations that develop in the area of media management. (Tse, 112) The On-site team is deployed for client assistance in the event of a crisis. It deals with various authorities involved. ... The crisis management process consists of four steps: i) Risk Assessment ii) Procedure Development iii) Training of Crisis management team iv) Testing Plans (Goodrich, 573-580) The crisis management team has to be properly structured and organized in order to operate efficiently. Generally a senior manager is assigned the role of the initial contact who is to be the first person to be contacted in emergency situations. He acts as the head of the crisis management team and oversees the operations of the sub teams. The sub teams for a crisis management division are normally divided into four teams. i) The Media Team ii) The On-site Team iii) The Passenger Information Team iv) General Enquiries Team The Media Team acts as the face of the effected organization during crisis periods. It handles all media contacts, interviews and press releases. It constantly monitors the activity of the press and stay in touch with them. It maintains a log of situations that develop in the area of media management. (Tse, 112) The On-site team is deployed for client assistance in the event of a crisis. It deals with various authorities involved. It ensures that medical help reaches the site where the crisis has developed if required and maintains close contact with hospital authorities in cases of serious injuries. It is also responsible for the welfare of the staff affected by the crisis. It inscribes a detailed report of its activities. The Passenger Information Team acts as a liaison for the family members of effected clients. The personnel get in touch with relatives of the clients and keep them informed about the situation. It has to maintain regular and updated logs. The General Enquiry